The Story of Seven

The Night That Started It All

It was the summer of 2000. In a small tea house on the banks of the Pearl River in Guangzhou, seven friends gathered for what was supposed to be a casual reunion. But that night, over cups of Pu'er tea and a shared pack of mint gum, a conversation changed everything.

"Why does every gum taste the same?" asked Li Wei, a food scientist who had spent a decade studying flavor molecules. "We can put a man in space, but we can't make gum that actually excites you."

The group laughed. Then they stopped. Then they started sketching on napkins.

Why "Seven"?

There were seven of them at that table. Seven friends from seven different backgrounds — a food scientist, a graphic designer, a supply chain expert, a marketing strategist, a dentist, a tea master, and a fearless entrepreneur.

In Chinese culture, seven (七) represents togetherness and adventure. It's the number of colors in a rainbow, the notes in a musical scale, the days that make a fresh start every week.

They didn't just pick a name. They made a pact: create a gum brand that feels like an adventure in every chew. Seven founders. Seven principles. Infinite flavors.

"Seven isn't just a number. It's a promise — that every pack holds something unexpected."
— Li Wei, Co-Founder

From Tea House to Factory Floor

The first two years were chaos. Hundreds of failed recipes. A rented kitchen in Tianhe District that smelled permanently of peppermint. Neighbors who thought they were running an illegal candy operation.

But by 2003, they had cracked the code: a proprietary FlavorLock™ technology that made each piece of gum hold its taste 3x longer than any competitor. The secret? A micro-encapsulation process inspired by traditional Chinese herbal medicine.

Their first commercial product — Arctic Mint — sold out in Guangzhou's largest supermarket within 48 hours.

Going Global

By 2010, Seven Gum was China's fastest-growing gum brand. But the seven founders had bigger dreams. They wanted the world to chew different.

First came Southeast Asia. Then the Middle East — where our Ginger and Eucalyptus flavors became overnight sensations. Then Europe, where Berlin's trendsetting youth adopted Seven Gum as a lifestyle brand.

Today, we ship to 40+ countries from our state-of-the-art facility in Guangzhou. 200+ team members. 9 bold flavors. One relentless mission.